Ladbrokes Sports Betting Review (2021)

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TPP Expert Rating: 4.4 / 5
Bookmaker Review | Ladbrokes
  • One of the finest British bookies
  • Fantastic betting promotions
  • More than 50 sports available
Latest Offer
Latest Offer
Bet R$10 Get R$30 in Free Bets

18+ New Brasil+IRE Customers only. Certain deposit methods & bet types excl. Min first 10 bet within 14 days of account reg at min odds 1/2 = 3x 10 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.


Brasil Gambling Commission
Brasil Gambling Commission License Logo
Live Stream
VIP Program
Cash Out
Bet Builder
Support 24/7
Native App
Established in 1886


  • Super loyalty scheme in The Grid
  • Generous and varied sportsbook promotions, with offers aplenty
  • Great emphasis placed on security
  • Technically proficient website


  • Support isn’t 24/7
  • No cryptocurrencies
  • Sub-par betting odds
  • Some may find the website a little overwhelming
  • Super loyalty scheme in The Grid
  • Generous and varied sportsbook promotions, with offers aplenty
  • Great emphasis placed on security
  • Technically proficient website
  • Support isn’t 24/7
  • No cryptocurrencies
  • Sub-par betting odds
  • Some may find the website a little overwhelming

Established way back when in 1886, this bookie’s elite status is not one that we’re not looking to challenge with this Ladbrokes review. Instead, we’ll be trying to help you work out whether they are the right choice for you. Let’s get into it!

Ladbrokes Promo Codes November 2021

Product Ladbrokes Promo Code Bonus
Sportsbook Use Qualifying Link R$20
Casino Use Qualifying Link 40 R$0
Bingo Use Qualifying Link R$40


Registration Process
5 / 5

  • Simple three-step process
  • Basic information required
  • Verification likely to be automatic

Ladbrokes Registration

Customers will have to follow a simple three-step process to create an account with Ladbrokes. Step one involves confirming your country of residence and preferred currency, as well as the email address you’d like to register the account to.

You’ll also need to create your Ladbrokes User ID and password here.

Ladbrokes Registration

Next, step two merely involves listing your full name and date of birth. A click of the distinct ‘CONTINUE’ button will then take you to the final step of the process.

Ladbrokes Registration

Finally, you’ll have to list your address/post code and mobile phone number before confirming whether you’d like to receive notifications regarding any exclusive offers and bonuses.

Once that’s complete and you’ve ticked the terms and conditions box, you’re all set. It’s likely that you’ll be automatically verified and free to deposit right away, but if not, you may have to submit documents to prove your identity and address.


Deposits & Withdrawal Options
4.5 / 5

  • Easy processes
  • Enough payment options available
  • No fees, no cryptos

Once you’re verified and ready to start betting with Ladbrokes, a click of the ‘Deposit’ icon at the top of the homepage will kickstart your betting journey.

Ladbrokes Deposit Methods

The bookie accepts several payment options for customers to utilise: debit card (VISA, Mastercard, Maestro), PayPal, paysafecard and MuchBetter.

The minimum and maximum deposits do vary depending on the payment method, however. You’re required to deposit a minimum of 40 R$ with debit cards and paysafecard, but R$10 with PayPal and MuchBetter. The maximum you can deposit is R$100,000 with debit cards, R$1,000 with paysafecard and R$10,000 with PayPal and MuchBetter.

For those using a Ladbrokes Grid Card, which we’ll discuss in depth later, the minimum deposit is 40 R$.

Regarding the depositing process, the screenshot below depicts its simplicity. Once you’ve selected your desired payment method (we opted for Visa debit), all you need to do is fill out the basic financial formalities and the amount you want to deposit before your account is funded. Bonus codes can also be entered here.

Ladbrokes Depositing Process

Once you’re ready to withdraw funds, alternate methods are available. While you can’t withdraw via paysafecard, you can via Fast Bank Transfer, through which your money will arrive between two and four banking days.

Elsewhere, withdrawal requests with debit cards are usually processed between one and three banking days. For more efficient options, look no further than PayPal and MuchBetter, which process requests are processed within just eight hours.

The minimum withdrawal amount is 40 R$ for all options apart from MuchBetter, which is R$10.

There are no fees associated with withdrawals, and customers are unable to use cryptocurrencies for deposits.


Welcome Offer
4 / 5

  • Bet R$10 Get R$30 in Free Bets
  • Rewarded as 3 x R$10 Free Bets
  • Offer valid for 14 days from account registration

ladbrokes welcome offer

Following the creation of their account, punters will be able to take advantage of Ladbrokes’ fairly generous welcome offer with their first deposit.

You’ll earn R$30 in free bets if you place a bet worth a minimum of R$10 on odds greater than 1/2 within the first 14 days from your account registration. These bets are separated into three of R$10 bets that can be used on any sport.

The free bets must be used within seven days of the creation of your account.


Sportsbook Promotions
5 / 5

  • Daily odds boosts
  • Generous horse racing promos
  • ACCA Insurance
  • The Grid

Ladbrokes Sportsbook Promotions

Despite the current absence of competitive football, there are plenty of promotions for customers to enjoy. In the horse racing world, Ladbrokes’ ‘Best Odds Guaranteed’ (also available on Greyhound racing) is a generous offer that often rewards punters with greater bang for their buck. Extra places are offered daily on selected races as well, with ten races boasting an extra place on the day of writing.

Ladbrokes Odds Boost

More general promos include daily odds boosts. These are tokens gifted to punters every day and are available to use on any market or sport. As you can see above and below, we had five odds boost tokens available to us. The below image also captures the boosts currently available to punters.

Ladbrokes Daily Odds Boosts

Your accas could also be subject to sporadic supercharging, while Ladbrokes’ ‘ACCA Insurance’ gives punters greater security when it comes to accumulator bets. You’ll be refunded (as a free bet) should one of your selections in a five-plus fold acca let you down.

Overall, Ladbrokes’ promotions are generous and exciting – and they get even better once the football season gets underway!

VIP/Loyalty Program

Ladbrokes Loyalty Program

Ladbrokes’ loyalty scheme is manifested via The Grid. Essentially, the scheme attempts to create a link between in-shop and online betting. Punters earn a ‘Grid Card’ after joining, something that can be claimed in stores or on the website and can be linked to your Ladbrokes account.

The scheme rewards punters with exclusive prizes, free bets and money back offers, while also providing in-depth statistics that’ll undoubtedly aid your betting strategy. Further assistance can also be accessed via The Grid’s football and horse racing buddies – an automated feature that helps punters filter potential bets.

Punters accumulate points by betting or playing machines in Ladbrokes shops (or online, of course) for the chance to earn some of the aforementioned perks. An in-built camera facilitates the scanning of bet slips, meaning punters are able to track their in-shop bets.


Pre-Match Offer
4 / 5

  • Huge sportsbook
  • Sub-par but consistent odds
  • Sufficient esports and specials coverage

Considering their status as one of the Brasil’s premier bookmakers, Ladbrokes’ impressively broad sportsbook comes as no surprise. At the time of writing, over 50 sports are available to bet on.

Ladbrokes Sportsbook

The breadth and depth of their football offering is particularly impressive. The fixture above depicts just how many markets punters can access – even for a pre-season friendly. However, Ladbrokes’ superb coverage would be undermined if their odds weren’t competitive.

Thus, to measure the quality of Ladbrokes’ margins, we used the odds overround. The latter is a calculation that combines the total percentage probability of all selections in a match coming true. Naturally, the result of this should come to 100% – however, this does not factor in the profits made by the bookmaker. For this reason, it is widely accepted that any figure below 110% is considered to indicate fair odds.

We picked three games at random from the French second tier, Swedish Allsvenskan and Danish Superligaen that returned margins of 111.31%, 111.09% and 109.07% respectively. So, while Ladbrokes’ odds appear consistent, they’re not the most generous odds.

Punters can display their odds as fractions or decimals, with the minimum stake set at 1p.


The esports offering at Ladbrokes is comprehensive. An array of events across the globe can be bet on daily, with Counter-Strike, League of Legends, StarCraft and Dota 2 the most prominent markets available.

In-play esports events are also easily accessible.

If you want to take advantage of the admirable emphasis placed by on esports by Ladbrokes, be sure to check out our top esports tipsters.

Other Specials

There’s plenty for novelty bettors to get their teeth into here, including (at the time of writing) various TV specials such as Love Island winners, Sports Personality of the Year and who’ll be the next Doctor Who. Betting, meanwhile, is already open for next year’s Eurovision and Oscars.

Their political coverage is also broad, offering markets on US, Brasil, German, French and Irish politics.

Cash Out & Bet Builder

You’re able to take full control of your bets with Ladbrokes’ Cash Out and Partial Cash Out features. The Grid Card scheme also allows punters to cash out on the move.

Ladbrokes also offer a Bet Builder function on all their covered football events, with punters being able to make unlimited selections in their created bet. You can customise your bets via the bookie’s #GetAPrice.


Live Offer
4.5 / 5

  • Plenty of in-play events accessible every hour
  • Live streaming service available on selected events

Ladbrokes Live Offer

Ladbrokes’ live offering is sophisticated, with a huge array of in-play events across the bookie’s sportsbook covered every hour.

In the example above, we can see the live coverage for a pre-season friendly between Las Palmas and Wolves. Unfortunately, features that typically enhance the in-play experience – stats, etc – aren’t available with this fixture due to the nature of the tie, although the markets on offer are more than sufficient to satisfy the average punter.

Live streaming was also inaccessible for this fixture, but Ladbrokes does offer such a service for its users. The ‘Live Stream’ tab in the in-play section allows logged-in customers to easily access streams for various sports.


4.5 / 5

  • Licensed and regulated by the Great British Gambling Commission
  • Distinct emphasis placed on responsible gambling
  • Several account limits

Ladbrokes Licensing

Ladbrokes is operated by LC International Limited, who are licensed and regulated by the Great British Gambling Commission.

Moreover, the bookie’s emphasis on responsible gambling is clear from the outset. Following the creation of your account, you’re immediately given the option to set deposit limits to restrict your gambling. For more information on responsible gambling, customers can access links all over the site, with the most prominent located at the very top of the home page. There, Ladbrokes lay out their approach and policy towards protecting punters, while also listing the account limits customers can set.

Ladbrokes Responsible Gambling

Alongside deposit limits, punters can deploy other spending controls such as ‘Curfew’ (not allowing you to deposit for set periods of time) and maximum stake limits. Loss limits can be utilised as well, as can Time-Outs and Self-Exclusions.

The bookie also supplies external links for those who feel they need help with problem gambling.

A comprehensive Privacy Policy is accessible for those who would like to review how Ladbrokes handles and safeguards their personal data.


Service & Customer Support
4 / 5

  • Robust FAQ section
  • Customer support not 24/7
  • Several avenues of communication
  • Friendly customer service

For us, customer support is a crucial part in distinguishing the good from great bookies. Nevertheless, a robust FAQ section should reduce the need to contact the bookie’s support team, in which aspect Ladbrokes more than delivers by dilvulging into every possible query.

However, should you require extra help, Ladbrokes’ customer support team are on hand to assist. You can contact the bookie via email, telephone, social media or utilise their live chat service. While they’re not on hand 24/7, they operate between 8 am to 11 pm daily.

We thought we’d test the efficiency of their live chat function, and the first thing we discovered was that it’s not exactly easy to find. The bookie’s ‘Contact Us’ link takes you to the FAQ section where no actual contact links are provided. Instead, we found the function hidden away when we tried to make a deposit.

Ladbrokes Live Chat

However, once we clicked the link, we were patched through to a member of the support team right away, who asked us how they could help immediately.

Ladbrokes Live Chat

We queried about accessing a Grid Card, the bookie’s loyalty scheme, but before they supplied an answer, we had to prove our identity by giving them our full name and date of birth.

While this is a minor inconvenience, it’s refreshing to see a bookie take extra measures to enhance their customers’ security.

Ladbrokes Live Chat

Overall, the process took three minutes. The service isn’t as efficient compared to its competitors, but very few ask you to confirm your identity in the process. They were also very helpful, providing us with a link for everything we needed to know concerning Grid Cards. The agent also asked whether we required further help. In this case, we didn’t.


Design & Usability
4 / 5

  • Simple, timeless design and colour scheme
  • Faultless technical performance
  • Structure may confuse
  • Impressive news and blog feature

Ladbrokes Design

The red-and-white colour scheme has become synonymous with Ladbrokes, and is found throughout their website design. It’s simple – a touch mundane, but timeless, nonetheless. The site’s bereft of flashy gimmicks, with the bookie’s various promotions advertised enough without being intrusive.

The website’s structure, however, isn’t the easiest to depict and break down. There’s plenty going on. A long A-Z list of everything the bookie has to offer, not just its sportsbook, runs down the left-hand side of the page, with popular tabs located at the very top. Another horizontal slider runs underneath.

Featured events, meanwhile, consume the centre of the homepage, with in-play markets taking priority. Importantly, though, the betting process is markedly simple thanks to the presence of your bet slip on the right-hand side of the page once you’ve made your selection(s).

As we noted earlier, responsible gambling links are found in all corners – not literally – of the site, with contact links (that’ll take you to the FAQ section) found at the bottom.

While some may criticise the relative dullness of the site’s design, Ladbrokes ensure that they excel in the most crucial aspect of this section, and that’s usability. The technical performance of the website was faultless, and it’s a mightily efficient site overall.

Another positive is the News & Blog section, where punters can access daily previews and tips for current and upcoming sporting events (predominantly football). The Grid, meanwhile, provides statistics that’ll aid your betting strategy.


5 / 5

Ladbrokes’ mobile app is available to download for free via the App Store and Google Play, satisfying both Apple and Android users. Overall, the app is very well-brought together, with its layout and structure facilitating a user-friendly experience.

The design remains slick and simple, with efficient betting functionality provided. It’s incredibly easy to place a bet on the move, and customers are able to access all the unique features offered by the bookie on the mobile app.

For a more in-depth analysis, be sure to check out our review of Ladbrokes’ mobile app.


Other Products

Ladbrokes Other Products

Ladbrokes’ gaming section is superb. The bookie offers a plethora of casino games, as well as markets in bingo and slots, among other unique products.

Promotions are rife to ensure players are kept happy and entertained. For example, at the time of writing this Ladbrokes review, customers can earn free daily spins that could earn them up to R$100. Meanwhile their Only Spins & Horses offer ties in with – you guessed it – horse racing, and you can win up to 10 free spins on selected games should your horse not win following a 40 R$+ bet.

Welcome offers can also be taken advantage of in the bingo and poker sections. The former gifts a R$25 bonus after betting 40 R$, while the latter hands punters $30 worth of tickets following a R$20 deposit. Customers can also win money back every week via Ladbrokes’ Poker loyalty scheme.


ThePuntersPage Final Say

Considering Ladbrokes’ status as part of the upper echelon of British bookies, miles ahead from some of the new uk bookmakers, it’s no surprise that they mastered our assessment. This bookie excels in most areas, with any faults hard to uncover. Despite all Ladbrokes’ good work, however, it’s fair to say that their sub-par odds will not be to everyone’s liking. Nevertheless, the bookie’s broad sportsbook, exciting promotions and overall reliability means that Ladbrokes is a bookmaker we’d certainly recommend.

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4.4 / 5